LINES OF ORIGIN

ABOUT

CREATE AN ELECTRIFYING BRAND EXPERIENCE THAT DRAWS VISITORS INTO A MESMERISING SPACE EVOLVING AROUND THE STYLISH AND CLEAN LIVERY OF THE JAGUAR TCS RACING CAR FROM THE FORMULA E SERIES. CREATE A STORYLINE INVOLVING VISITORS INTO AN IMMERSIVE SPACE, MAKING THEM PART OF THE WORLDS MOST FUTURISTIC RACING SERIES AND ITS SUCCESSFUL TEAM: JAGUAR TCS RACING.

SCOPE OF WORK

AGENCY:

AVANTGARDE

ROLE:

CONCEPTUAL LEAD FROM CREATION PROCESS TO IMPLEMENTATION. DEVELOPMENT OF LEAD IDEA BASED ON BRIEF, STORYLINE, TRANSLATION INTO SPACE & ARCHITECTURE AND MECHANICS.

CREW:

DESIGN DIRECTOR, ART DIRECTOR, STRATEGIST, ARCHITECT, 3D ARTIST, PROJECT & ACCOUNT DIRECTOR, PRODUCTION AGENCY.

TIMELINE:

6 WEEKS.

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TEMPLETON

O2