THE O2 MUSIC PLATFORM

ABOUT

HAVING BEEN A BIG PLAYER IN MUSIC, CELLPHONE SERVICE PROVIDER O2 HAD LOST ITS TOUCH. SO, MAKE O2 A MUSIC RELATED LOVE BRAND AGAIN. TAP INTO THE DAILY LIVES OF CONSUMERS, BRING THEM CLOSER TO THEIR STARS BY CONNECTING MUSICIANS AND FANS VIA INTERACTIVE MUSIC EXPERIENCES. FORMATS LIKE “#STAYON” ENTERTAINED FANS FROM ARTISTS´ LIVING ROOMS DURING COVID, AS ”MEET THE NEWCOMER” SUPPORTED NEW ARTISTS IN A TOUGH TIME, WHILE THE “BEHIND THE BEAT” BENCHMARK, FUSED LIVE SHOW, DOCUMENTARY, MUSIC VIDEO AND FICTION, AS O2 GIVES FANS AN INSIDER LOOK AND STATUS TILL TODAY ON ALL MAJOR MUSIC PLATFORMS AND NETWORKS, ALL CONNECTED ON A DIGITAL HUB.

BEHIND THE BEAT

SETTING A BENCHMARK IN LIVESTREAMING, FANS GOT CLOSER TO THEIR STAR, ELIF, THAN EVER BEFORE. AN INTERACTIVE STORYLINE SPREAD ACROSS ALL DIGITAL CHANNELS PEAKED IN A LIVESTREAMING EVENT THAT FUSED CONCERT, MUSIC VIDEO, OPERA AND FICITONAL PIECES INTO A ONCE IN A GROUNDBREAKING SCREEN EXPERIENCE.

WATCH THE FULL SHOW HERE: VIMEO

Password: shimluenroad1719

MEET THE NEWCOMER

WE OFFERED THREE UP AND COMING ARTISTS, GENUVA, SERO AND ANNICA RUSSO A DIGITAL STAGE TO PERFORM ON AND INTERACT WITH THEIR FANS. THE FORMAT DIDN’T JUST FEATURE THE LIVE SHOW BUT OFFERED A JOURNEY WITH AND AROUND THE ARTISTS, HOSTED BY POPULAR PERSONALITIES FROM THE SCENE, WITH MILESTONES FOR FANS TO PARTICIPATE, INTERACT AND INFLUENCE THE FORMAT. THE FANS REALLY BECAME PART OF THEIR FAVORITE NEW ARTISTS JOURNEY AND LIFE.

CONNECTED ON THE HUB

THE BEATING HEART OF O2 MUSIC WAS THE ONLINE HUB. COMMUNICATION AND KEY CONTENT WERE DISTRIBUTED ACROSS ALL MAJOR DIGITAL AND SOCIAL CHANNELS, DIRECTING FANS TO THE O2 MUSIC ONLINE HUB. THERE, THEY COULD FULLY IMMERSE THEMSELVES IN THE STORIES, INCLUDING BONUS MATERIAL, BEHIND-THE-SCENES FOOTAGE, RAFFLES, GAMIFICATION, A MERCH STORE, AND MORE. OF COURSE, ALL CONCERTS AND SHOWS COULD ALSO BE REWATCHED THERE.

AFTER MILLIONS OF STREAMS AND TENS OF MILLIONS OF MINUTES OF CONCERTS AND ADDITIONAL CONTENT WATCHED WITH MORE THAN 20 ARTISTS IN JUST ONE YEAR, THE HYBRID PLATFORM WE RAN - ORIGINALLY A HANDS-ON SOLUTION DURING COVID - EVOLVED INTO A LOYALTY PROGRAM CALLED O2 PRIORITY. IT REESTABLISHED O2 AS A BELOVED BRAND BY BRINGING PEOPLE CLOSER TO THE MUSIC AND ARTISTS THEY LOVE WHILE ALSO SUPPORTING THE MUSIC AND ART SCENE. THE STORY CONTINUES.

CHECK THE CURRENT WEBSITE AND THE LINKS TO THE RELATED SOCIAL CHANNELS HERE.

SCOPE OF WORK

AGENCY:

AVANTGARDE

ROLE:

CONCEPT LEAD FOR ALL THINGS STORYTELLING AND FORMATS, INCLUDING SCREENWRITING FOR FILM AND CONCERT CREATION AND DIRECTION.

CREW:

ACCOUNT DIRECTOR, SENIOR ART DIRECTOR, HEAD OF CONTENT PRODUCTION, DOP AND CAMERA OPERATORS, PRODUCER AND PA, ART DEPARTMENT, LIGHT DEPARTMETN, SFX DEPARTMENT, STYLIST AND HAIR & MAKEUP TEAM, DESIGN TEAM, ART BUYING TEAM AND MANY MORE…

TIMELINE:

ONGOING SINCE 2020. INVOLVEMENT TILL 2022.

JAGUAR FORMULA E

MERCEDES-BENZ X MAYBACH X AMG X G-CLASS