OASIS BY LUCID
ABOUT
CREATE NOT JUST A BESPOKE BRAND SPACE BUT DEVELOPE AN IMMERSIVE EXPERIENCE TO TAKE VISITORS TO THE ROOTS AND INSPIRATIONAL ORIGIN OF THE BRAND. PLACED IN A BOOTH AND UNDER AN INTERACTIVE LED SCREEN ONE COULD IMMERSE INTO THE MOJAVE DESERT IN CALIFORNIA, WHILE EXPERIENCING THE BENCHMARK OF ELECTRIC AUTOMOTIVE LUXURY WITH LUCID.
SCOPE OF WORK
AGENCY:
MCH GLOBAL
ROLE:
CONCEPT LEAD TO DEVELOP AN IMMERSIVE AND INTERACTIVE INSTALLATION FROM CREATION TO IDEATION PHASE.
CREW:
PRODUCTION AGENCY & PROJECT MANAGEMENT
TIMELINE:
3 WEEKS
