ESTABLISH MERCEDES-BENZ ELECTRIC SUB BRAND EQ WITH THE “INSPIRED BY EQ” CAMPAIGN, HIGHLIGHTING CONTEMPORARY, SUSTAINABLE VALUES WITHIN A YOUNG, URBAN TARGET AUDIENCE. MAKE INSPIRATIONAL PERSONS ANCHOR POINTS OF THE COMMUNICATION. CREATE PORTRAIT MOVIES ABOUT THOSE INSPIRATION LEADERS TO CONNECT THEM AND WHAT THEY STAND FOR TO THE BRAND. MERGE VALUES, INSPIRATIONAL LEADERS, BRAND AND CONSUMER IN AN IMMERSIVE, INTERACTIVE ROADSHOW CAMPAIGN WITH DIGITAL AND PHYSICAL TOUCH POINTS, DRIVEN BY ONE NARRATIVE AND IMMERSING CONSUMERS IN THEIR STORYLINE WITHIN IT.
