INSPIRED BY EQ

ABOUT

ESTABLISH MERCEDES-BENZ ELECTRIC SUB BRAND EQ WITH THE “INSPIRED BY EQ” CAMPAIGN, HIGHLIGHTING CONTEMPORARY, SUSTAINABLE VALUES WITHIN A YOUNG, URBAN TARGET AUDIENCE. MAKE INSPIRATIONAL PERSONS ANCHOR POINTS OF THE COMMUNICATION. CREATE PORTRAIT MOVIES ABOUT THOSE INSPIRATION LEADERS TO CONNECT THEM AND WHAT THEY STAND FOR TO THE BRAND.

SCOPE OF WORK

AGENCY:

AVANTGARDE

ROLE:

CREATIVE DIRECTION AND CONCEPTUAL LEAD FOR EVERYTHING MOVING IMAGE AND STORYTELLING RELATED INCLUDING SCREENWRITING AND FILM DIRECTION.

CREW:

ACCOUNT DIRECTION, HEAD OF CONTENT CREATION, DIRECTOR OF PHOTOGRAPHY AND 2ND UNIT, EDITOR & GRADING DEPARTMENT, ART BUYING AND ARTIST MANAGEMENT.

TIMELINE:

4 WEEKS PER FILM INCL. PRE- AND POSTPRODUCTION. THE CAMPAIGN RAN 1 YEAR WITH MANY MORE TOUCHPOINTS.

MERCEDES-BENZ X MAYBACH X AMG X G-CLASS

MERCEDEZ–BENZ G-CLASS X BROKE.TODAY