RYFT FESTIVAL EXPERIENCE

ABOUT

THIS PROJECT IS UNDER EMBARGO AND CAN’T BE SHOWN ONLINE. BUT LET’S TALK ABOUT GOING CRAZY IN THE NEVADA DESERT IN A MULTI DAY EXPERIENCE. LET’S TALK BEING PROGRESSIVE, ABOUT FORMULA 1 IN LAS VEGAS, AMG, ABOUT IWC, LUXURY AND LIFESTYLE, FUTURE AND CHROME, BRAND AWARENESS, CULTURAL RELEVANCE AND MUCH MORE IN PERSON.

SCOPE OF WORK

AGENCY:

AVANTGARDE

ROLE:

CONCEPT & STORYTELLING LEAD FOR FESTIVAL EXPERIENCES INCLUDING ACTIVATION AND COMMUNICATION, DIGITAL AND ON GROUND.

CREW:

DESIGN DIRECTOR, ART DIRECTOR, ECD, STRATEGIST, ARCHITECT, 3D ARTIST, PROJECT LEAD.

TIMELINE:

4 WEEKS.

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MERCEDEZ–BENZ G-CLASS X BROKE.TODAY

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